Spinneys, the UAE’s leading premium fresh food retailer, has announced the launch of its first-ever store in Riyadh, as part of a wide expansion plan throughout The Kingdom of Saudi Arabia.

Its first store in Saudi Arabia will be in La Strada Yard in the popular An Nuzha district of Riyadh, spanning a retail space of 43,520 square feet. The store will bring its unique, high-quality, fresh offerings to the Saudi market, including an extensive selection of baked goods, fresh meats, dairy, and pantry staples. All of these will be produced on-site, with in-house production capability critical to Spinneys’ commitment to the freshness and quality that the retailer is highly reputed for in the UAE and Oman.

Establishing local production capabilities is integral to Spinneys’ fresh food proposition. The La Strada store will supply all its Riyadh stores set to open later in the year. This underscores Spinneys’ commitment to enhancing environmental and social practices, well aligned with Saudi Vision 2030 and the Kingdom’s drive to diversify the economy, support local content, and create innovative growth opportunities.

Spinneys exists to play an active role in inspiring its communities to eat and live well. Known for its premium and nourishing products, Spinneys offers a wide range of fresh foods including halal-certified meat, seafood, baked goods, deli items, flowers, and imported and locally sourced goods. Its private-label brand, SpinneysFOOD, focuses on high-quality, fresh, and nutrient-rich products, providing healthy alternatives that cater to all tastes and preferences in the Middle East.

Sunil Kumar, CEO of Spinneys, said: “We are delighted to launch our unique premium offering in Saudi Arabia, a rapidly growing market with a diverse consumer base and a keen appetite for fresh, high-quality products. Our entry into Saudi Arabia, a historic moment for a homegrown UAE brand, is driven by strong demand and positive market fundamentals and comes at a time when the Kingdom continues to pursue growth and diversification, supported by ambitious government initiatives including Vision 2030 and upcoming global events such as Riyadh Expo 2030 and the FIFA World Cup 2034. Our track record in the GCC, coupled with best-in-class insights and partnerships in the Kingdom, give us a robust platform and we look forward to becoming a trusted name in the market."

The La Strada store will welcome visitors to its Grand Opening on Monday 24th June at 10am followed by an Opening Weekend Festival from Thursday 27th – Saturday 29th June between 6pm – 10pm. The Opening Weekend festival will include a parade, live music, food sampling, spin-the-wheel game with prizes and face-painting for kids. Located just off King Abdullah Road, the store is easily accessible from all directions, with plentiful parking available for all customers.

The La Strada Yard store will mirror the product mix and high standards that Spinneys is known for across its other locations, ensuring that customers in Saudi Arabia enjoy a quality and variety of products that reflect its unmatched standard of quality and unique offerings. As part of its wider expansion plan, Spinneys has recently its regional online channel and hyperlocal delivery platform, Spinneys Swift, as well as The Kitchen by Spinneys. In this standalone food hall, customers can dine in, grab and go, or take freshly prepared goods home.

SpinneysFOOD sources ingredients from reputable suppliers, ensuring optimal handling and storage conditions. The brand aims to provide premium quality at competitive prices and is committed to sustainability and ethical sourcing, supporting local and regional farmers through initiatives like the Spinneys Farmers’ Club. Catering to various dietary needs, SpinneysFOOD offers organic, gluten-free, and specialty items, building strong customer trust through consistent quality, freshness, and value for money.

1Source: Kearney Analysis