It’s official: Spinneys’ croissants have been voted the best in the UAE. To celebrate, the locally owned supermarket, in partnership with the French Dairy Board, will be giving away thousands of the delectable pastries at its Umm Suqeim store on 28th January, just ahead of World Croissant Day
In a recent blind tasting, Spinneys' croissants were pitted against four others from leading bakery and café brands in the country. The pastries were judged by some of the UAE's leading food experts: Chef Romain Castet, Executive Pastry Chef at Sofitel the Obelisk; Yasmine Idriss Tannir, Recipe Creator & Baker; Chef Suad Shamma, Recipe Creator & Food Blogger; Edwina Salvatori-Sinz, Managing Director Middle East & India at SOPEXA; and Sadie Gould-Barnett, Supper Club Host & Baker from @anythingtoeclair.
Croissants were scored against seven criteria - shape, aroma, colour, texture, lamination, flavour and price. Made from the finest quality French dairy butter that elevates flavours and gives a flaky and crispy texture to the croissant, and at just AED 5 each, Spinneys' Artisan Plain Croissant came in first place scoring 120 out of 175 points, followed by the Spinneys' Curved Croissant in second place scoring 116 out of 175 points.
Chef Romain Castet, Executive Pastry Chef at Sofitel the Obelisk, commented: "Buttery, crispy, the whole quality was excellent and, to be honest, with a price like this and with this quality; wow, it's impressive!"
Edwina Salvatori-Sinz, Managing Director Middle East & India at SOPEXA, added: "It was my favourite at first glance, just by the look. I liked the smell of butter and the texture is just like a croissant in France - love at first sight!"
To celebrate the victory of Spinneys' Artisan and Curved Croissants, and to mark World Croissant Day, Spinneys and the French Dairy Board invite customers to the Umm Suqeim store on 28th January, where it will be giving away thousands of croissants.
Baked fresh daily, Spinneys croissants are available across all UAE stores and include Butter, Cheese, Almond, Choco Hazelnut, Minis and Multicereal varieties.
Follow Spinneys on Facebook, Instagram, and Twitter for more inspiration.
About Spinneys:
Spinneys’ story started in 1961 when the first supermarket opened in Al Nasr Square. It has since grown to be one of the most favourited premium supermarket retailers in the region, with 61 stores across the UAE. Much loved by expats and locals in the region, Spinneys enjoys a well-deserved reputation for forward-thinking, keeping pace with changes in cooking trends and the emergence of new products worldwide. Today, Spinneys Dubai, owned by UAE national Mr Ali Albwardy, has built a strong name for supplying top-quality produce and offering a high level of customer service. Yet food standards, safety and freshness have always been at the forefront of the company’s ethos – just one reason why the Spinneys brand is defined as ‘The fresher experience’.
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