With international recipes and wholesome, organic ingredients, Oliver’s Cupboard promises to broaden your little one’s palate while making sure they get all their essential nutrients. Look out for this exciting and flavourful brand of baby food that will soon be available in Spinneys
”I was looking for baby food for my son, Oliver, and all I found was bland and boring products, which were usually fruit- or vegetable-based with unnecessary sugar,” says Sadia Ahmed, the founder of Oliver’s Cupboard, a UK-based brand.
Founding a full-fledged business hadn’t really been a top priority for Sadia. She wasn’t even from the food business, but the frustrating lack of options inspired this young mother to craft her own recipes. She also spoke to several mums from culturally diverse communities to find out what they were feeding their kids at home to gain a better understanding of what was missing from supermarket aisles.
“There are many parents out there who prefer to feed their children food from their cultures and it’s not represented in the baby food sector,” explains Sadia.
Without expecting much, she sent her proposal to a few leading retailers. One reached out to her and that was the start of an exciting journey.
Sadia, who is passionate about creating baby food using select herbs and spices to prevent fussy eating later on, says, “My team, which includes a nutritionist and food technician, use authentic recipes to produce our organic (halal) food pouches. These are nutritious, home-made meals for babies and toddlers. This is also convenient for parents who are short on time.”
In keeping with the brand’s principles of diversity and inclusivity, the Oliver’s Cupboard food range currently has six recipes including sambar, korma, laksa and tom yum and more are being developed. Sadia is also working on a line of healthy finger foods, which will launch later this year.
For more information, visit oliverscupboard.com and @oliverscupboard
