Having grown up in Abu Dhabi in a family of animal lovers, ROBYN FOK, the founder of RORY’S APAWTHECARY realised that dog owners in the UAE were missing out on a pet wellness brand that truly cares about animals.
“At the core of RORY’S APAWTHECARY, we care about animals and their well-being,” says Robyn. “Dogs don’t speak and as pet parents, it’s our responsibility to make sure that our pets are taken care of.”
So how did the brand get started? “When I was living in New York after college, my sister and I adopted Rory, an American cocker spaniel... She was the cutest thing ever. Rory went everywhere with me – it was always Robyn and Rory. When I moved back to Abu Dhabi, Rory came with me and was undoubtedly our family’s favourite family member. She passed away last year and is the inspiration behind the brand. Technically Rory is our founder and ‘apawthecary’ is a play on words for apothecary.”
“After we rescued Rory, we started dabbling with natural products for her... Fragrances and stuff like that... It was a very organic way of starting the business. Our products aren’t just nice perfumes or nice shampoos. It’s not just another dog conditioner. Everything that we use to create our products is well thought out. Our brand comes from a place of love. Our range is plant-based, organic, natural and even the accessories are made with azo-free printing meaning they’re toxin-free.”
And how does Robyn see the brand developing the coming years? “We’re more dog-focused but I’d love to have a range for cats one day. I love all animals and a healing brand for animals goes beyond just dogs.”
@rorysapawthecary
