At just 22 years old, YARA MERSI is the youngest person to apply and be accepted into the Spinneys Local Business Incubator Programme in 2023. As the saying goes, breakfast is the most important meal of the day and Yara, the brains behind OATFUL, the UAE’s first high-protein, pre-made overnight oats mix, is on a mission to disrupt the breakfast industry with her innovative range of oats.
"I’ve been having overnight oats since I was in middle school. I played a lot of sports growing up and wanted something that could help me improve my overall performance. When it came to nutrition, unfortunately, you don’t learn much about it in school... So I took it into my own hands. The more I began to learn, the more I would go into the kitchen and experiment. When I stumbled upon overnight oats, I become obsessed and would have it every single day, testing out different flavour combinations… And that’s when it all started...” says the young entrepreneur."
“Having a healthy and delicious breakfast is really important and I want to help people maximise their potential by owning their morning.”
When naming the brand, Oatful was the first name that I thought of and it resonates with what I believe in – full of nutrients, full of flavour, and full of life.”
All flavours not only have over 20 grams of protein but they’re also jam-packed with superfoods and plenty of fibre. And Yara’s favourite mix? “I’m going to be biased as I developed all the flavours myself, but if I had to pick it would be vanilla because it’s so versatile and can be paired with loads of different toppings.”
@shopoatful
