John White, CEO of Intelligent Foods – one of our private-label partners – helps us to better understand the benefits and safety of frozen food
People have been freezing food for centuries, but it was in 1923 that Clarence Birdseye revolutionised the food industry by developing a method for flash-freezing fish and vegetables. After observing the indigenous Inuit people during his time in Canada, he discovered that when they went ice fishing, they would let their catch immediately freeze in the cold air.
Frozen food took a while to catch on across the world, but with the shortage of canned goods during World War II, the 1950s wave of TV dinners and the growth of supermarkets, frozen food eventually hit the mainstream and today is a multi-billion-dollar industry.
Intelligent Foods is a UAE-based private-label manufacturer of Spinneys’ frozen foods, ensuring the products that fill our in-store freezers are of high quality. The partnership combines Spinneys' retail expertise with the supplier’s manufacturing excellence. Here we talk to John White, CEO of Intelligent Foods, to find out more about why frozen food is more popular than ever.
